Canon crowdfunding...
Posted: Tue Jul 02, 2019 12:04 am
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[font=Helvetica, Arial, sans-serif]At first view, both the camera and the crowdfunding campaign appear extremely out of character for Canon, but in a [/font]previous interview[font=Helvetica, Arial, sans-serif]with [/font]DPReview[font=Helvetica, Arial, sans-serif] at CP+ 2019, Canon executives noted the company is determined ‘to capture as many customers as [it] can’ and expressed the belief that ‘there's a new genre of capturing: a new casual capturing market,’ of sorts that has ‘potential for new developments.’ Sure, Canon has the resources to go out and built this concept for the mass market, but a crowdfunding campaign is a simple solution to gauging the public's interest without investing any additional capital into the concepts.[/font]