Canon crowdfunding...

Really?

Canon is using Indiegogo to crowdfund the IVY REC, a ‘Clippable, Go Anywhere Camera’

Actually it is a great idea. For product like that, it makes sense ti judge the market interest and have up front commitment rather than producing it first and then figuring out how to sell it to people. I like the out of the box thinking.

[font=Helvetica, Arial, sans-serif]At first view, both the camera and the crowdfunding campaign appear extremely out of character for Canon, but in a [/font]previous interview[font=Helvetica, Arial, sans-serif]with [/font]DPReview[font=Helvetica, Arial, sans-serif] at CP+ 2019, Canon executives noted the company is determined ‘to capture as many customers as [it] can’ and expressed the belief that ‘there's a new genre of capturing: a new casual capturing market,’ of sorts that has ‘potential for new developments.’ Sure, Canon has the resources to go out and built this concept for the mass market, but a crowdfunding campaign is a simple solution to gauging the public's interest without investing any additional capital into the concepts.[/font]

Here’s another take on the subject:

https://petapixel.com/2019/07/03/more-c ... -websites/

Joe