Photo Marketing Isn't About Pushing; it's About Pulling
Thursday, May 31 2007
Dan Heller
Marketing is easily the most befuddling aspect of the photography business that people just can't seem to get. Whether art directors who might hire you, ad agencies who license your photos, or art buyers who buy your prints, how to get noticed by clients is the holy grail to building a successful photo business. There are copious books on the subject espousing the best ways for photographers to promote themselves, whether it's through their websites, or creating photo portfolios, and all of them give very similar (if not identical) advice: push yourself out to the market by trying to establish direct contact with clients.
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